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CBS TO STREAM 'BROTHER' TO V CAST PHONES

By Staff
TVNEWSDAY, Aug 17 2007, 9:49 AM ET

Contestants on Big Brother 8 may be housebound, but fans of the hit TV show can follow the drama of this season's final four weeks live, wherever they are.

Marking what CBS calls the first time content from a primetime television show has aired live and continuously on mobile handsets in the U.S., CBS Mobile, Verizon Wireless and MediaFLO USA Inc. have teamed up to provide a new channel dedicated to Big Brother 8.

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The channel will air a real-time, 24/7 feed of the activity inside the Big Brother house from Aug. 19 through the season finale on Sept. 18. In total, hundreds of hours of live programming will air on the Big Brother service, which is available at no additional charge to V CAST Mobile TV subscribers.

"We are thrilled to provide Big Brother's passionate and digitally savvy fans with yet another way to keep connected to the show 24/7," said Cyriac Roeding, executive vice president, CBS Mobile. The dedicated Big Brother 8 channel will supplement regular programming from CBS Mobile, one of the eight regular services available on FLO TV, which is available to consumers on V CAST Mobile TV from Verizon Wireless. Other services include Comedy Central, ESPN Mobile, Fox Mobile, MTV: Music Television, NBC 2Go, NBC News2Go and Nickelodeon.

V CAST Mobile TV is live in more than 30 markets from coast to coast, including Atlanta, Chicago, Las Vegas, Los Angeles, New York and Philadelphia.

To preserve the drama for Big Brother 8 television viewers, CBS said it may block or delay the mobilecast for a limited number of real-time events that transpire in the house.

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