Hispanics and Asians remain the fastest-growing national segments of the population, with television households increasing by 4.4% among Hispanics and 3.9% among Asians over last year, according to The Nielsen Co.

Nielsen estimates that Los Angeles continues to remain the No. 1 Hispanic market, followed by New York, Miami, Houston and Chicago. Los Angeles also has the country's largest Asian community, followed by New York, San Francisco, Honolulu and Chicago.  New York is the largest African-American TV market, followed by Atlanta, Chicago, Washington, D.C. and Philadelphia.

Within the Black or African-American household estimates, there was a change within the top three DMAs. Atlanta moved up from third to second in rank, due to a 6.3% increase in its Black or African-American TV household population. New Orleans climbed two ranks to 23 indicating the strong recovery of Black or African-American populations in the market. Other notable increases include Minneapolis-St. Paul moving up two ranks into the Top 50, and Syracuse moving up one rank to the top 100.

Nielsen's National Universe Estimates (the estimates of U.S. television households) also show that the number of Black or African-American television households grew faster than the national U.S. average, 1.5% versus 1.3%, respectively (see Table 1).

For more detailed information on the national Universe Estimates, which became effective on August 27, 2007, visit: http://www.nielsenmedia.com/nc/nmr_static/docs/2008_FINAL_National_UEs_Mkt_Brks%20_Pers.xls.

For more detailed information on the Universe Estimates in local television markets, which become effective on Sept. 22, 2007, please see:

African-American

http://www.nielsenmedia.com/nc/nmr_static/docs/2007-2008_DMA_Ranks_African_American.xls

Hispanic

http://www.nielsenmedia.com/nc/nmr_static/docs/2008_FINAL_National_UEs_Mkt_Brks%20_Pers.xls" o "http://www.nielsenmedia.com/nc/nmr_static/docs/2008_FINAL_National_UEs_Mkt_Brks%20_Pers.xls HYPERLINK "http://www.nielsenmedia.com/nc/nmr_static/docs/2007-2008_DMA%20Ranks_Hispanic.xls" o "http://www.nielsenmedia.com/nc/nmr_static/docs/2007-2008_DMA%20Ranks_Hispanic.xls" http://www.nielsenmedia.com/nc/nmr_static/docs/2007-2008_DMA Ranks_Hispanic.xls

Asian-American