Ion Media Networks today announced the launch of a sustained consumer education campaign designed to inform the public about the Feb. 17, 2009, U.S. transition from analog to digital television.

ION aims to provide “clear, comprehensive informational resources to help consumers experience a smooth transition” and enjoy all the benefits of what has been termed the "Broadcast DTV Triple Play" of improved reception, new and more varied programming streams and mobile television.

To get the word out on its DTV developments and benefits, Ion's campaign, beginning Nov. 19, will specifically include:

• Airing "DTV Action Spots" daily on each of Ion's TV stations across the country and during all day parts, including primetime.
  
  
• On-air alert crawls and regular banners emphasizing DTV messages in an informational and entertaining style.
  
  
• An online consumer education Web page (www.ionline.tv/dtv) featuring: DTV Action Spots, a DTV User Guide and printable one-sheets covering DTV Overview and DTV Transition Tips.
  
  
• Informative videos highlighting consumer benefits of the digital transition, digital broadcasting and multicasting, as well as links to other sites of interest.
  
  
• A 24/7 live countdown to the exact transition time.

Ion's proactive DTV transition strategy includes three parallel initiatives:

• Enhanced digital reception and picture quality on its flagship, Ion Television Network.
  
  
• Three digital networks, each dedicated to different consumer needs and interests—kids' education and information; active and responsible living; and family values.
  
  
• Working with the broadcast industry to establish a unified mobile digital broadcast standard, allowing consumers to enjoy over-the-air television in more than 400-million, video-capable, mobile viewing locations, such as trains, buses, back seats of cars, laptops, handheld devices, etc.

In addition, working closely with the National Association of Broadcasters, Ion executives and station managers are being made available to support the NAB's DTV Speakers Bureau to address local communities regarding the transition. ION is also actively collaborating with cable and satellite distribution partners, as well as its technology hardware partners, CES members, and trade representatives, to educate consumers about all digital choices available for the DTV transition.