PTC CALLS NBC FAMILY HOUR PLEDGE HYPOCRITICAL
Only a week after applauding NBC’s public commitment to family-quality programming during the “Family Hour,” the Parents Television Council today condemned NBC for what it called an “abrupt about-face, as evidenced by a number of recent graphic scenes during Family Hour broadcasts.”
The PTC challenged NBC to defend its recent commitment to the Family Hour after it aired episodes of 30 Rock, which contained bleeped expletives and women removing their bikini tops, and My Name is Earl, which featured three scenes depicting a man groping women’s breasts. Both shows aired during the traditional Family Hour, 8 to 9 p.m. ET/PT, which NBC recently announced it would reserve for families.
The 30 Rock episode aired on April 10 and the My Name is Earl episode aired on April 3.
According to PTC research, the episode of 30 Rock showed mothers on “MILF” Island competing for the attention of 8th grade boys. (MILF is an acronym for “Mothers I’d Like to F***.”) When the mothers are eliminated from the competition, they must remove their bikini tops and throw them in a fire. The young boys are shown watching the women dance provocatively.
PTC President Tim Winter said: “This is NBC’s new standard for family programming? Using terms like ‘MILF’ and showing men groping women’s breasts? I guess NBC thinks that if a standard is good, a double-standard must be twice as good.”
Winter recently wrote to NBC Entertainment’s Co-Chairman, Ben Silverman, to express his gratitude over NBC’s recent commitment to the Family Hour. But in his letter he asked Mr. Silverman and NBC to make sure the Family Hour content is truly appropriate for families.
Today, Winter commented: “If NBC is going to commit to the Family Hour, then it must truly commit to airing content that the entire family can watch without fear of inappropriate or indecent content. These scenes were purely gratuitous, intended to titillate and crossed the line of decency. NBC seems out of touch with what the term ‘Family Hour’ means if the network believes that it can air bleeped expletives and sexual images during the 8 pm hour when millions of children are in the viewing audience. NBC’s Family Hour pledge is purely hypocritical.
“We were the first to praise NBC for returning to the Family Hour, but we must now be the first to condemn their apparent abandonment of the previous week’s so-called commitment. We repeat our request to NBC: please make the Family Hour truly family-friendly.”
Winter concluded: “Responsible television programming is good business. Committing to families must be more than empty talk. We expect NBC to make good on its pledge to keep the Family Hour intact and fill it with programming that even children can watch.”Copyright 2008 TV Newsday, Inc. All rights reserved.
This article can be found online at: http://www.tvnewsday.comhttp://www.tvnewsday.com/articles/2008/04/17/daily.6/.
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