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INTERNET BROADCASTING SETS USAGE RECORD

By Staff
TVNEWSDAY, Apr 23 2008, 3:40 PM ET

Internet Broadcasting, the local Internet solution provider for broadcast publishers and local advertisers, announced today that it set all-time traffic records in first quarter of 2008.

The IB network drove record unique visitors (UVs) and page views benefiting local television stations and local and national advertising customers.

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UVs grew, with 17.7 million in January, 19.6 million in February, and 17 million in March. This compares to 13.8 million, 15.4 million, and 13.9 million in 2007. The record usage is attributed by IB to election coverage, strong weather franchises providing online functionality during winter storms as well as distribution increases.

Engagement also increased significantly in the quarter, it said, creating a record-setting 755.7 million total visitor minutes across the IB network of sites.

The television broadcasters in the IB network benefited as part of this record usage. Specifically, 36 stations hit records in terms of unique visitors and/or page views throughout the quarter. Most noteworthy, according to Nielsen/NetRatings, IB has 27 TV sites that ranked No. 1 within the top 50 DMAs.

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