BIM reports record traffic to client station, advertiser sites

Broadcast Interactive Media, a provider of locally-focused website and revenue solutions for more than 130 local media clients, reports record traffic and local revenue to its client station Web sites. BIM powers groups such as Fisher Communications, Journal Broadcasting Group, Granite Broadcasting, Schurz, Equity and others.

According to John Phelan, general manager of KCRG Cedar Rapids, Iowa, “Since launching on the BIM platform we’ve grown from 2.4 million pageviews in April 2006 to logging a record 22.2 million pageviews in February, with our unique visitors going from 286,000 to now over 2.2 million. Additionally, we’ve grown local revenue with BIM’s online business directory model. The focus on SEO really gives KCRG the competitive advantage with local advertisers, and has brought in nearly $400,000 in new local revenue. In fact, one of our Your Health Matters Today sponsors, Linn County OB-GYN, achieves 1st page, 1st position rank Google searches by being part of BIM’s online business directory.”

KSFY Sioux Falls, S.D., General Manager Kelly Manning adds: “We’ve taken advantage of BIM’s expertise in local search services, and have seen sponsors such as South Dakota Furniture Mart garner top listing—page one, placement one. Results like these reinforce our decision to partner with BIM to build a true internet business through web-marketing programs and increase traffic through flexible technology and content support.”

Timur Yarnall, BIM president-CEO, said, “BIM’s domain expertise in site design, local sales training, national ad revenue and YouNews strengthens with successful search engine optimization practices. Given that fully 68 percent of search engine users click through to results on the first page of a search, and 92 percent within the first three pages, it’s become increasingly important for local broadcasters to offer comprehensive ad solutions to their local advertisers. Clients like KCRG and KSFY understand this, and have been fantastic partners, taking and running with programs like Your First Time, Explore Politics and YouNewsTV. It’s exciting to see clients apply the various elements BIM offers and achieve these phenomenal levels of growth.”