The Broadcast Cable Financial Management Association is hosting a CFO Summit at the Grove Park Inn in Asheville, N.C., on June 18 and 19. BCFM is in the process of changing its official name to Media Financial Management Association (MFM), to reflect that events such as the CFO Summit benefit financial executives from both traditional and new media businesses.

The summit will focus on the “new technologies, new rules and new pressures” faced by the media industry’s senior finance executives and their companies.  The event’s Co-Chairs are Ed Deichman, senior vice president and controller, Media General Broadcasting; Neil Johnston, vice president and chief financial officer of Cox Radio; and Steve Gibson, senior vice president and chief financial officer of Allbritton Communications Co.

Topics that attendees will discuss at the Summit include:

• TheEconomists’ View, from DavidWyss, chief economist, Standard & Poors.
  
  
• CEO andBoard Expectations for the CFO and Succession Planning, presented by MichaelKelly, managing partner of the Global Board Services practice at CTPartners, and Dr. Peter Hammett, director client and assessment serviceswith the Center for Creative Leadership.
  
  
• Innovationsin Strategic Planning, Budgeting & Forecasting, which will be led by Mike Ostergard, StrategicPlanning, Accenture, and W. Ray Chalker, KPMG.
  
  
• ManagementTools for True Performance, by AndyMayfield,  vice president, business performanceservices, North Highland Co.
  
  
• StreamliningBack-Office Procedures and Other Effective Approaches to Cost Containment, which will be led by Lynn Anderson, vice president,Cap Gemini.
  
  
• A CFORoundtable Discussion withtopics such as financial reporting for new media, impact of currenteconomic conditions on bank terms and the marketplace, controlling health careexpenses, localism, shared services, investor relations and internationalaccounting standards which will be moderated by Ed Deichman, senior vicepresident-controller, Media General Broadcasting, and Neil Johnston, vicepresident-CFO, Cox Radio.
  
  
• FCCUpdate from Alexandra Wilson, vicepresident, public policy and regulatory affairs, Cox Enterprises, and RosemaryHarold, deputy chief of the FCC Media Bureau.
  
  
• ManagingBenefits and IT, led by Brian P.Graham, Hewitt Associates, and Richard Raysman, partner, Thelen Reid BrownRaysman & Steiner LLP.
  
  
• Acquisitionsand Financing—Including a Look at Buying Distressed Companies, led by John P. Sieger, partner, Katten Muchin RosenmanLLP, Daniel P. Wikel, managing director-restructuring & turnaround,Huron Consulting Group, and Raymond C. Anderson, Graue Mill Partners LLC.

Sciarrino & Shubert, PLLC is helping to sponsor the Summit.

“Thanks to the guidance and support of our board of directors, as well as that of our three co-chairs, we have put together a lineup of sessions and presenters to provide the actionable insights and knowledge that will help the media industry’s most senior financial management meet today’s challenges and lead their companies into the future,” said Mary M. Collins, president-CEO of BCFM and its Broadcast Cable Credit Association subsidiary.