NBC.com Helping Users Raise Money for Charity

NBC.com today announced a campaign to help users raise money for charity. Members of the Dunder Mifflin Infinity (www.dundermifflininfinity.com) online community will be given the task of raising funds for the charities of their choice. The announcement was made by Vivi Zigler, president, NBC Universal Digital Entertainment.

"Lately, we all talk about the business of digital entertainment, but this is a great reminder of the power of real community and what it can do," said Zigler. "The Office fans are a smart and socially aware group that will no doubt seize this opportunity."

Each member of Dunder Mifflin Infinity (DMI) will vote to select which charity their branch will be supporting. Voting began on July 10. Once the charities are chosen (on July 17th), the fundraising campaigns will commence.

Users will be asked to create online campaigns encouraging other users to donate, through the United Way. The campaigns end on Aug. 28, with the announcements of the individual and branch winners.

DMI users have already created a very successful online campaign to promote the social network, creating the groundwork for the charity task.

The list of charities includes:

• The American Heart Association
• St. Jude's Children's Research Hospital
• The Susan G. Komen Foundation
• UNICEF
• Conservation International
• Habitat for Humanity
• Global Fund for Women
• AIDS Research Alliance
• The Humane Society
• The Lymphoma Research Foundation