The Parents Television Council today released a new study, Happily Never After: How Hollywood Favors Adultery and Promiscuity Over Marital Intimacy on Prime Time Broadcast Television, which claims that broadcast networks depict sex in the context of marriage as either non-existent or burdensome while "showing positive depictions of extra-marital or adulterous sexual relationships with alarming frequency."

Across the broadcast networks, the new PTC report found that verbal references to non-marital sex outnumbered references to sex in the context of marriage by nearly 3 to 1, and scenes depicting or implying sex between non-married partners outnumbered similar scenes between married couples by a ratio of nearly 4 to 1.

"These study results suggest that many in Hollywood are actively seeking to undermine marriage by consistently showing it in a negative manner," said PTC President Tim Winter.

He continued: "Even more troubling than the marginalization of marriage and glorification of non-marital sex on television is TV's recent obsession with outré sexual expression. Children and teens are now exposed to a host of sexual behaviors that less than a generation ago would have been considered off-limits for broadcast television."

According to the PTC study, some of the once-taboo-for-TV sexual behaviors that are now found on prime time television include threesomes, partner swapping, pedophilia, necrophilia, bestiality, and sex with prostitutes, in addition to depictions of strippers, references to masturbation, pornography, sex toys, and kinky or fetishistic behaviors.

"Behaviors that were once seen as fringe, immoral or socially destructive have been given the stamp of approval by the television industry. And recent studies show that children are influenced by those messages. Throughout much of the history of broadcast television, the networks adhered to a voluntary code of conduct which stipulated that respect should be maintained for the sanctity of marriage and the value of the home. Our report finds that not only are the boundaries no longer respected, they have been obliterated," Winter continued.

The PTC examined all scripted primetime entertainment programs on the major broadcast television networks (ABC, CBS, Fox, NBC, CW) during four weeks at the beginning of the 2007-08 television season for a total of 207.5 programming hours.

Television broadcasts of movies, news, sports programs, reality and game shows were not included in this analysis. It said that My Network TV did not air programming that matched this study's criteria within the study period.

Summary of Major Findings

• Across the broadcast networks, verbal references to non-marital sex outnumbered references to sex in the context of marriage by nearly 3 to 1, and scenes depicting or implying sex between non-married partners outnumbered scenes depicting or implying sex between married partners by a ratio of nearly 4 to 1. 
• References to adultery outnumbered references to marital sex 2 to 1.
• Although the networks shied away from talking about sex in the context of marriage, they did not shy away from discussions of masturbation, oral sex, anal sex, manual stimulation, sex toys, bondage or kinky or fetishistic sex — there were 74 such references during the study period.
• The Family Hour — the time slot with the largest audience of young viewers where one might reasonably expect broadcasters to be more careful with the messages they are communicating to impressionable youngsters — contained the highest frequency of references to non-married sex. Family Hour references to non-marital sex outnumbered references to sex in marriage by a ratio of 3.9 to 1. During the 9:00 pm and 10:00 pm hours, the references to non-marital versus marital sex averaged 2.5 to 1.
• Visual references to voyeurism (a third party present, watching or taping while sex takes place), transvestites/transsexuals, threesomes, kinky sex, bondage, sado-masochism, and prostitution outnumbered visual references to sex in marriage by a ratio of 2.7 to 1.
• Content descriptors, which are intended to alert parents to inappropriate content and work in conjunction with the V-chip to block such content that parents may find unsuitable for their children, were often lacking or inadequate. For example, on ABC, 38 percent of programs airing during the Family Hour that contained sexual content did not receive the "S" descriptor and during the 9:00 pm hour, 71 percent of programs containing sexual dialogue did not carry a "D" descriptor. Every network had problems with the consistent application of "S" and/or "D" descriptors during every time slot.
• Of all the networks, ABC had the most references to marital sex, but many of the references were negative. References to non-marital sex, by contrast, were almost universally positive or neutral.
• In 46 hours of programming, NBC contained only one reference to marital sex, but 11 references to non-marital sex and one reference to adultery were made.
• References to incest, pedophilia, partner swapping, prostitution, threesomes, transsexuals/transvestites, bestiality, and necrophilia combined outnumbered references to sex in marriage on NBC by a ratio of 27 to 1. 
• On NBC, there were as many depictions of adults having sex with minors as there were scenes implying or depicting sex between married partners.

To view the full study, video clips cited in the report and to access a statement by PTC Advisory Board member and nationally syndicated talk radio host Michael Medved, visit www.parentstv.org/sexontv.