Sports information provider Stats LLC has acquired SportVU, a Tel Aviv-based innovator in automated ID and motion capture technology.

With the integration of SportVU technology into its portfolio of sports content solutions, Stats said it will be able to offer "dynamic in-game presentations, comprehensive stats, game analysis and tactical coaching tools for its worldwide client network of media companies and professional sports leagues and teams.

SportVU uses  technology to collect positioning data of the ball and participants (players and referees) within the playing field in real time. Complex algorithms are employed to analyze the accumulated data streams and compile meaningful information and insights with incredible precision. All aspects of the data collection process are completely non-intrusive to game action.

The result is a lineup of unique performance data, highlighting among other things speed profiles, accumulated distances, fatigue, fitness graphs and coverage maps, all in real time.

Player and ball-tracking information is integrated into SportVU's real-time tools and enhancements. Play diagramming, graphical representations, 3-D simulations, player point of view visuals, 360 degree game views and side-by-side comparisons are ready-made for broadcast graphics and next generation match trackers for Web and mobile. These dramatic viewing enhancements create new interactive advertising opportunities and platforms for sponsors, as well as other revenue-generating media options for leagues, broadcasters and other multi-media platforms.