Promotion

In a business where image is everything, classic image promotion has gone into hiding — until now. At least one broadcast network (ABC) and one powerhouse station (WBZ Boston) are betting generous amounts of money and airtime on image spots.

The station group has made a multi-year commitment to implement the Web-based content creation tools across all 23 of its stations.

The station group owner announces changes in sales, promotions, marketing and news/content innovation.

NBC has decided to use the Olympics to help boost its fall rollout after all. In May, the network said it wouldn't begin premiering its new shows until Sept. 12, a few weeks after the Games end on Aug. 24. But Sunday, the network announced a change of heart.

Unusual radio spots that don't mention the name of the upcoming J.J. Abrams show are part of an innovative new ad campaign that the network hopes will jump-start its fall season.

NBC Universal is launching a marketing campaign next week that blends imagery from the Summer Olympics and Universal Pictures' The Mummy: Tomb of the Dragon Emperor, capitalizing on their common ground: Both productions are set in China.